Do you need a web site?

To be honest nobody ‘needs’ a web site! But then nobody ‘needs’ business cards, brochures or any other form of advertising. What a web site can do is to provide you with a powerful tool to let your customers (existing and potential) know exactly who you are and what you do.

A web site provides an on-line brochure for your business. Even if your focus is local and not global, your business will benefit from increased exposure at a low cost. Basic information about your company can be made available to your customers who will then be better informed when they call you.

A web site is cheaper than traditional advertising mediums and can be quickly updated to reflect changes. Try doing that with a company brochure or Yellow Pages ad!!

Why do you need a professional web design company?

The first question that you must ask is why do you need a professional web design company? There are many software packages on the market that allow people to build web sites for very little cost. These programs are very easy to use and with a little effort give you a basic web site. However below are just a few areas that only a truely professional design company can help with:

Design

Firstly a professional web design company can provide you with an aesthetically pleasing web site thus creating a favorable impression with your visitors. The site needs to look professional, yet capture the appropriate appearance and character of your company. Potential customers that visit your site for the first time must be given the impression that you are a professional company and with whom they would like to do business with – a poorly designed site is a very quick turn off!

The World Wide Web is a great leveler. We have seen poorly designed web sites for very large and respected companies that make them look small and unprofessional. We have also seen some very good web sites designed for small companies that give the impression of a very professional and competent company. If you have a professional and well designed web site potential customers are going to be more inclined to give you their business.

Marketing

Designing a professional and well designed web site is just the first step. You could have the best looking site on the Web however if your clients cannot find it then it is a waste of time and money. A professionally designed web site will have a clean design that is easy to navigate and which is optimized for search engine inclusion.

Your web site should be viewed as another cog in your marketing machine and not as a final product. You are not selling your site rather the information contained in it. We work with our clients to incorporate their web site within their current company image.

Apart from just concentrating on the World Wide Web we also give advice on how to promote your site through related marketing, such as local ads, registering with specialist web directories, etc.

Search Engine Optimization

Approximately 80% of companies are initially found by typing keywords into search engines such as Google, Alta Vista, and Yahoo etc. A well designed site will include specific keywords in the design that will show up on these search engines.

Search engines work by trawling the Web for sites and then indexing those sites. With the millions of web sites on the World Wide Web the search engines have to use very complex rules and techniques to fulfil these tasks. It goes without saying that if a site is not designed well, is not targeted at its customer audience and is difficult to index, then it will not gain a very high search engine ranking.

Many web marketing sales companies claim to submit your sites to over hundreds of search engines. These companies use automated site submission software that submits the sites to every search engine it can find. This might sound like a good idea however modern search engines have become wise to this and usually do not index these sites. We manually submit your sites to the top 10 search engines such as Google, Alta Vista, and Yahoo etc.

Our sites incorporate all these areas above to ensure that once your web site has been designed and placed on the World Wide Web your existing and potential customer can find you.